Why we collect personal information
We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, special offers, and events that you might like to hear about.
If you do not want CeraRoot to keep you up to date with CeraRoot news and the latest information on products and services click www.ceraroot.com/contact/myinfo and update your personal contact information and preferences.
What information we collect and how we may use it
There are a number of situations in which your personal information may help us give you better products. For example:
- We may ask for your personal information when you’re discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, or purchasing a product.
- When you interact with CeraRoot, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the CeraRoot products you own, such as their serial numbers and date of purchase; and information relating to a support or service issue.
- We also collect information for market research purposes — such as your occupation and where you use your products — to gain a better understanding of our customers and thus provide more valuable service.
- We collect information regarding customer activities on our websites, and the Store. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites, products, and Internet services are of most interest to them.
- We may use personal information to provide products that you have requested as well as for auditing, research, and analysis to improve CeraRoot’s products.
Your CeraRoot ID and related information
The CeraRoot website, as well as CeraRoot services such as .Mac and the iTunes Store, allows you to create an “CeraRoot ID” based on your personal information. This convenient service saves you time and allows for easier use of our web services. Here’s how it works: You create a personal profile — providing your name, phone number, email address, and in some cases your mailing address or a credit card number — and choose a password and password hint (such as the month and day of your birth) for security. The system saves your information and assigns you a personal CeraRoot ID — in many cases simply your email address, because it’s unique and easy to remember. The next time you order from the CeraRoot Store or register a new product, all you need to do is enter your CeraRoot ID and password; the system looks up the information it needs to assist you. In addition, if you update the information associated with your CeraRoot ID it will be available for all your transactions with CeraRoot globally.
Publicly displayed information is public
If you use a bulletin board or chat room on an CeraRoot website you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. CeraRoot is not responsible for the personally identifiable information you choose to submit in these forums. For example, if you choose to make information, which was previously non-public, available by enabling certain user features, CeraRoot will collect that information from your interaction and the information will become publicly available.
When we disclose your information
CeraRoot takes your privacy very seriously. CeraRoot does not sell or rent your contact information to other marketers.
Within the CeraRoot Group
With our service providers, vendors, and strategic partners
There are also times when it may be advantageous for CeraRoot to make certain personal information about you available to companies that CeraRoot has a strategic relationship with or that perform work for CeraRoot to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with CeraRoot’s policies, except if we inform you otherwise at the time of collection. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, provide us feedback to improve our products and services, or access certain services, offers, and content on the CeraRoot website.
At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
How we protect your personal information
CeraRoot takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
The CeraRoot Online Store use Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from the CeraRoot Online Store, you must use an SSL-enabled browser such as Safari, Netscape Navigator 3.0 or later, or Internet Explorer. Doing so protects the confidentiality of your personal and credit card information while it’s transmitted over the Internet.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Safari.
Integrity of your personal information
CeraRoot has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by checking at www.ceraroot.com/contact/myinfo. And you can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.
Cookies and other technologies
For example, knowing your first name lets us welcome you with a greeting the next time you visit the CeraRoot Store. Information such as your country and language helps us provide a more useful online shopping experience.
If, however, you prefer not to enable cookies, you can do so in your computer. Please note that certain features of the CeraRoot website will not be available once cookies are disabled.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. CeraRoot will not use the information collected to market directly to that person.
In some of our email messages we use a “click-through URL” linked to content on the CeraRoot website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition we use pixel tags — tiny graphic images — to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site.
Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we’re sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database located in Cupertino, California, in the United States.
Our companywide commitment to your privacy
As we said, CeraRoot takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to CeraRoot employees and strictly enforce privacy safeguards within the company.
CeraRoot’s website has links to the sites of other companies. CeraRoot is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.
If you do not want CeraRoot to keep you up to date with CeraRoot news, updates and the latest information on products and services click www.ceraroot.com/contact/myinfo and update your personal contact information and preferences. Naturally, if you notify us that you do not want us to use your information for a particular purpose, we will not do so.
Josep Umbert, 128.
08402 Granollers, Barcelona, SPAIN.
Last updated 01/06/2008